For pranksters of a certain age, Fraser Smeaton is a hero. With his brother, Ali, and former roommate, Gregor Lawson, the Scottish business leader is cofounder of MorphCostumes. The U.K. company launched a twist on the zentai full-body spandex suit in 2009 and spawned a legion of viral videos. When a Gap store on Fifth Avenue was “morphed” by a band of improv-artists in 2018, the police had to be called. The accompanying video received millions of views.
When it comes to the president, chaos is often the strategy. For businesses like Smeaton’s the opposite is needed—stability. Wearing Morph suits might be fun and gain you 5 million views on YouTube. But a potential wipeout of your profits after the latest announcement from the White House is hardly a laughing matter.
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"Poor relationships" between team members, including obstetricians and midwives. Racist and bullying behaviour of senior clinicians was not always dealt with by management